Youre trying to positively influence the recipient. Consequently How old is the average TikTok user? You should measure the number of views, likes and comments as followers can be an incomplete metric on social media sites such as TikTok. On YouTube Shorts, the video on received 61 views and 2 interactions with an engagement rate of 3.27%. For instance, if you have a YouTube channel, you could record a condensed version of it and upload it to Tiktok. Consistency. Reports have suggested she can charge as much as $100,000 for one post on her page! Quick Answer : What is a good TikTok engagement rate? Instagram is one of the 6 social media platforms in the world with over 1 billion active users. No longer can you get away with influencers that have a large number of fake followers. How do I enable in-stream ads on Facebook? In less than 18 months, the number of US adult TikTok users grew 5.5 times. WebDiscover short videos related to what is a good engagement rate on TikTok. Create UGC that converts with a fully managed platform. , Try to understand why visitors are leaving so early. They will appreciate that you are personally responding to them and interacting with them through the platform. Fetching Profile New feature Premium engagement rate calculator Add multiple profiles at once, get more metrics and keep With that said, Hootsuite contends that a good Instagram engagement rate is between 1% and 5%. Web5 golden rules to improve engagement on TikTok. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). Brand recall, video view rates (being watched for longer) and engagement are all positively impacted by TikTok-specific branded content in partnership with creators. What is TikToks influencers average engagement rate? While engagement and views are different, they are also greatly correlated. TikToks highest engagement rates come from Saudi Arabia with 78.3% Maybe it sounds weird and amazing at the same time, but the country with the highest TikTok engagement rate in the world is Saudi Arabia, according to the report of Arab News. Their 16-page report details their findings and features insights from brands andindustry experts. WebIn the US makeup is the most engaging category, with a total average engagement rate (ER) of 1.95% across all platforms. For example, Justin Bieber has seen TikTok engagement rates as high as 49%. agencies to work towards a fairer system for everyone. You can easily find the corresponding ER directly from our TikTok engagement calculator by providing the influencers account name. A good average session duration, then, might be anything above three minutes. According to our research, a reasonable benchmark for average session duration is between 2-3 minutes. SevenSix Agency conducted an industry-wide survey into influencer pricing in November and December 2020. maejor jingle bell rock remix Justin Bieber. Get familiar with the HypeAuditor Influencer Marketing Platform by exploring it with our sales manager. the one to one direct interactions you have with members) is simple. Menikmati Warisan Budaya dan Kekayaan Alam Indonesia. Its important to understand what youre allowed to do and how to do it correctly to avoid difficulties and penalties for your content. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. 2. There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lowerthan TikTok influencers, which can be far greater. Try to maximize this metric to increase brand awareness. What we will do is teach you how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and how to give yourself a boost if your engagement rates are falling short. End each caption with a question to your audience. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Quick Answer : Does Grindr tell if you screenshot? As is the case with all platforms, the greater the number of followers an influencer has, the lower the engagement rate is expected and accepted to go. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. We use the engagement rate on TikTok to gauge the trust the audience has in the influencer. Knowing this information will help you share relevant content that appeals to them specifically. Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than I wouldve guessed! So how do you know whether your engagement rate is good or not? What is considered a good engagement rate? Follower Engagement Rate: According to Adage, For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Reach tells you how many unique users are served your content every day. Once they reach that threshold, they can apply for TikToks Creator Fund through the app. According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. WebTikTok Engagement Rate Calculator Analyze TikTok influencers: follower count, engagement rate, views, popular content and more. Tips and tricks from the worlds most widely-read social media marketing blog. Less than 1% = low engagement rate. Sadly, no. The calculation of possible earnings estimates is always proportional to followers engagements and the number of views that can be obtained. Like with all of your analytics, its important to keep track of your stats, and thatincludes tracking your engagement rate. Who is the birthday girl in the Skyrizi commercial? No, they are not. Between 1% and 3.5% = average/good engagement rate. Before we dive into our TikTok engagement calculator, lets first define what we mean by engagement.. Duet chains have also been growing in popularity. For your convenience heres a quick summary of basic influencer rate benchmarks: TikTok: $25 per post / 1,000 followers. measures the amount of interaction social content earns relative to reach or other audience figures, and includes things like reactions, comments and shares. Hootsuites own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. It is perfectly acceptable to have a long engagement. Who is the birthday girl in the Skyrizi commercial? On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. The more you post, the more your followers know about you and engage with your content. TikToks engagement rate, on the other hand, comes in at a whopping 5.69%. Engagement Rate is a number expressed as a percentage that shows how much engagement a content received. For example: Save my name, email, and website in this browser for the next time I comment. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. If youre 18 years old or older, you can also earn gift points while going LIVE. WebIf you are a creator/influencer, Engagement Rate tells you how well you are doing to your fan base. Heres an example: suppose your TikTok account has received 1000 likes, 200 comments, and 50 shares, and you have 10,000 followers, your engagement rate would be calculated as follows: Engagement Rate = (Total Interactions / Total Followers) x 100 Engagement Rate = (1000 + 200 + 50) / 10,000 x 100 = 12.5% I hope that helps Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. And even with some serious spend, its unlikely that youll reach all of your followers. You can get higher engagement values by using more images for small and large accounts, but for middle sized accounts videos perform better. Advertising Campaign : Adeevee Vetoquinol Reproquinol: Need help? Quick Answer : Does Grindr tell if you screenshot? It provides you a good overview of a TikTok influencers audience engagement. Charli DAmelio 121.6 million TikTok followers. Getting LOW Views & Rentention Rate? Although there are tools to calculate the fake follower count, a judgment call will almost always outperform these tools. But brands are posting less frequently on TikTok than any other channel. The engagement rate will show you how an influencers audience interacts with their content on TikTok. Good engagement rates for TikTok vary between brands and industries. Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? | Stop doing this in Your Tiktok Videos | hit Here are a list of resources to learn more: This account, set up by Adesuwa Ajayi, allows influencers to share anonymous stories about their experiences working with brands and offers an insight into how other influencers are beingtreated and what they are charging for campaigns. WebThe engagement rate of a TikTok profile is typically calculated based on the engagement activity of the account's recent posts and follower base. Next on the list come Kuwait with a 75.2% engagement rate, the United Arab It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Engagement Rate is a percentage that shows how much engagement the TikTokers content received. These highly engaging tools can go a long way in boosting engagement rates on TikTok, and theyre really easy to use. The average engagement rate on TikTok is approximately 18%. HootSuite says the average rate of engagement in 2020 was about 4.59%. Most Consistent Engagement: Wednesday through Saturday (10 am 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day. This number is only expected to grow in 2021 with over 50 million new users coming onto the social app. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . , Total Session Duration: 1000 minutes (60,000 seconds), Average Session Duration: 1000/100 = 10 minutes (600 seconds). How is it calculated The numerator consists of a sum total of the number of likes, shares and comments that a particular type of content has received divided by the number of followers the TikToker has. If youre an influencer over on a platform like TikTok, the engagement rates above look a bit off to you, and thats to be expected. Once they reach 1 million followers, Ms. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. Quick Answer : Why do u want to work for Sun International? Influencers on TikTok can buy fake comments and likes, which can skew this metric. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencers profile. buy a product in store). WebTikTok-specific branded content in collaboration with creators drives real results. Globally, on average, 79% of users feel TikTok content is unique and different, even when it comes to advertising. According to App Ape, male users only accounted for 39 percent of the video sharing apps user base on the Android platform. There are many factors that can affect your TikTok engagement rates, so its important to experiment with different content and see what works best for you. Thats why your Instagram reach is important. Engagement rate is a formula that TikTok users spend an average of 52 minutes per day on the app. Who is the blonde girl in the new Verizon commercial? simplify things, weve put together this quickfire guide for influencers. The goal of engagement (i.e. Upfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer: How I Got 10k TikTok Followers Overnight: 8 Hacks To Rapidly Grow Your Following On TikTok. As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. , Use Trending Hashtags In Your TikTok Captions. Answers to all your questions about Hootsuite. And with higher engagement comes higher visibility (aka higher reach) for your posts. In 2021, TikTok influencers with 5,000 to 20,000 followers had the highest engagement rates, amounting to 13.33 percent. LinkedIn is helpful because it calculates the engagement rate automatically. No problem! On TikTok, you can engage with a creator by liking, commenting, and sharing their content. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? Here are five ways you can increase your TikTok engagement. That will not only increase engagements. Above 6% = very high engagement rate. The engagement rate reveals how followers of an influencer interact with their TikTok content. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. Check our tips on how to get followers on Instagram. Why should I Calculate a TikTok Influencer's Engagement Rate? According to data, in 2022, TikToks engagement rate is located at an average of 5.95%, having an increase of 14.26% compared to last years values. Influencers with smaller followings (from 1k to 20k) would be expected to have a higher engagement rate of around 4-7%. Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube). Step 3: Enter the keywords TikTok Followers in the search box. { post.engagement.toFixed(1) }%, Add multiple profiles at once, get more metrics and keep them organized, all in our Profile Auditor. Its free, and it saves you a good amount of time. Another 31% feel the platform lifts their spirits. According to Forbes, Charli is the second highest earning TikTok star, making $4million from 2019-2020. Creative Advertising : Turquoise Polymer Clay Pendant Necklace Fashion Jewelry Floral Necklace Polymer Clay Applique Advertising Job Offer : Advertising Sales Executive REMOTE Based. If you want to calculate engagement rates on a single post, simply add 1 to the No. According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. How safe is TikTok? Doing sponsored posts for brands that want to get in front of your audience. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. Its important to keep in mind that engagement rates are (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Alamat email Anda tidak akan dipublikasikan. , Learn what is considered as good or bad numbers. You can be the celebrity face for campaigns. While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. Trusted by employees at 800+ of the Fortune 1000. How Can I Use The Information In My Influencer Marketing? Becoming an affiliate and making a commission selling other brands products. WebSocial Media Strategist (this role is the hardest to find) You are: - expert at TikTok/IG trends & understands what a video needs to have for good engagement - understands high retention video rate Success looks like: - increased engagement rate - video performance analysis. A visit is classed as engaged when a device passes the specified parameters for duration and proximity, both of which are defined on a per sensor or per zone basis and are fully customisable. Were only going to focus on genuine engagement here, so you wont find any info on buying likes or joining engagement pods (although heres how that worked out for us on Instagram). In this article, well teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. Why Use inBeat's TikTok Engagement Calculator? Influencers are classified into five categories based on their number of followers: Nano influencers with 10,000 or fewer followers (average earnings of $5-$10 per post) (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Roughly 50% of TikToks global audience is under the age of 34 with 32.5% aged between 10 and 19. Its generally recommended to post at least once per day, and no more than 3 times per day, on Instagram. Once they reach that threshold, they can apply for TikToks Creator Fund through the app. Here are a list of resources to learn more: This account, set up by Adesuwa Ajayi, allows influencers to share anonymous stories about their experiences working with brands and offers an insight into how other influencers are being Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. (Compared to Instagram, a good A shorter engagement time gives you less time to wait, and more time to enjoy being a happily married couple! Selling your photography. Facebook: $25 per post / 1,000 followers. , Tip 3: Track visitors before and after they leave your site. Out of the box, Google Analytics provides three metrics that are commonly used as gauges of engagement: Bounce Rate, Pages/Visit, and Avg. In this way, How much does Instagram pay for 1 million followers? As more and more influencers appear on Tiktok, finding ways to increase the engagement rate will be crucial. If you want to get a more accurate metric while calculating engagement rates, use our Engagement Rate Calculator to get precise results. Contact info { user.has_email ? '' Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. Available now for all users! You have entered an incorrect email address! If your posts continuously have a lower than 2% engagement rate, chances are your follower base is not particularly active and your followers arent engaged with your content. Weve got some tips to help you increase your engagement below. TikTok ad revenue depends on several factors, such as: TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views. The highest reach you can typically achieve is 99 percent. more than 1 million followers. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Although there are tools to determine the number of fake followers and fake influencers engagement rates, human judgment may almost consistently outperform these tools. As a creator, your top priority should always be to increase engagement rates. In less than 18 months, the number of US adult TikTok users grew 5.5 times. The more you post, the higher your chances of going viral and reaching the masses. It can be positive or negative. Hiding likes is a part of Instagrams strategy to create a more healthy online environment, which in turn should affect how people perceive and use the platform. Therefore, you should measure the number of views, likes, and comments. It could be a one-time mention in the Influencer video or a series of videos on a relevant topic to both your followers and theirs. If youre looking to calculate your TikTok engagement rates using this formula, you can find like, comment, follow, and share metrics within the TikTok Analytics platform. Calculate it on a post-by-post basis or for an entire campaign for any social network. The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Its important to understand what youre allowed to do and how to do it correctly to avoid difficulties and penalties for your content. Reach has simply shifted to accommodate creators posting what Instagram users want to see. How do engagement rates differ between platforms? 2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); a good engagement rate is between 1% to 5%, Between 1% and 3.5% = average/good engagement rate. TikToks engagement rate by video views records an average of 6.72% Is a 10% engagement rate good? In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencers profile. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP. For example, if you had 100 engaged sessions, and 1,000 total, your engagement rate would be 10%. It varies from one network to the next, as well as between industries. To use this calculator, open up a Google Sheet. Creating and selling a physical or digital product or offering a paid service. How is TikTok Engagement Rate calculated? Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your Now, it isnt the only thing you should analyze. Getting LOW Views & Rentention Rate? treated and what they are charging for campaigns.. No, they are not. Videos can be trimmed down to your desired length and then filmed with content youd like to add. She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. But thats not to say thats your glass ceiling. Around 2% is seen as a good social media engagement rate on Instagram. You calculate it as a percent of the target market reached multiplied by the exposure frequency. 27 Feb 2023 23:22:23 According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Try Hootsuite risk-free for 60 days. Ruas yang wajib ditandai *. Advertising Infographics : 10 Content Analytics and Monitoring Tools That Will Save Your Life Creative Advertising : Midalidare Estate Print Advertisement Creative Marketing & Advertising, Advertising Campaign : Nutriboost! Influencer marketing is still a young industry and so there are issues when it comes to standardisation and regulation. On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. https://www.zorraquino.com/en/dictionary/digital-marketing/what-is-the-engagement-metric.html Alamat email Anda tidak akan dipublikasikan. According to App Ape, male users only accounted for 39 percent of the video sharing apps user base on the Android platform. One of the engaging strategies is to cross-promote your content across multiple social media platforms you likely use. Get 1K TikTok Followers in 5 Minutes with Follow to Follow Groups. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. If thats you, then listen up: Reach is not down! Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. Daily Instagram engagement routine | Follow for more Instagram, marketing & business tips | 1. Influencer marketing has grown significantly in recent years, with brands set to spend up to $15 billion on it by 2022, but it can be a difficult industry to navigate for both brands and the influencers they work with especially when it comes to working out what content is worth and how much you should charge for it. Schedule posts for the best times alongside your other social media channels. Quick Answer : What is a good TikTok engagement rate? Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. Duets often feature videos with singing and dancing in them, hence the name. Grow your TikTok presence alongside your other social channels using Hootsuite. , Tip 2: Track the path to e-commerce purchases. There are many ways to calculate engagement rates, but here are the two formulas we like best: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. . For most of us, a highly successful Instagram post can hit triple figures, and well be happy with that. The Advertising Standards Association is the organisation that oversees any advertising and marketing activity, including influencer marketing. Consequently What is a good engagement rate on Facebook 2020? Watch popular content from the following creators: Kristina Marie(@kristinamariecreative), claire | social media coach(@claireliz_), Juliette | Social Media Coach(@juliette.socialgrowth), Hannah(@stocksandsquats), Kristina Marie(@kristinamariecreative), Flo - Social + Creating and selling a physical or digital product, or offering a paid service. With social media, most people like to consume it vs. use it. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.) WebA good engagement rate is a relative thing. Web410 Likes, 30 Comments. In Google Analytics 4, engagement rate is the ratio, represented as a percentage, of your engaged sessions to your total sessions. Pricing brackets: What should you charge for brand partnerships? Save my name, email, and website in this browser for the next time I comment. Quick Answer : Does Grindr tell if you screenshot? TikTok Audience is far more engaged, and unlike on Instagram, ER doesnt depend on the profiles audience size. Transparency is the best way for influencers, brands and #instagramengagementtips #instagramgrowthtips #instagramtips". As is the case with all platforms, the greater the number of followers an influencer has, the lower the engagement rate is expected and accepted to go. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). HypeAuditor TikTok revenue calculator uses a machine-learning algorithm to estimate the advertising cost. Like Youtube, TikTok doesnt pay its creators for advertisements. If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. The Advertising Standards Association is the organisation that oversees any advertising and marketing activity, including influencer marketing. Mega-influencers (more than one million followers) make $15,356 per month. How Much Money Do TikTokers Make? Different organisations, brands and agencies will use different definitions for influencer types based on their number of followers, so as an influencer, you might be referred to under different categories depending on who you work with. An additional 61% like it when brands participate in a trend. The average Engagement rate on TikTok in 2020 is 17.5%. However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments)/number of followers] x100. To calculate a channels YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channels videos, and divide by the total number of channel subscribers. Interactive sessions with the brightest minds in social. In less than 18 months, the number of US adult TikTok users grew 5.5 times. No, they are not. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%. The only way to increase post views and subsequently post engagements is to publish videos people want to watch. Average engagement rates on most social media channels sit at around 1-2%. To our research, a highly successful Instagram post can hit triple figures, and it saves you good. $ 150 count, engagement rate is a number expressed as a good average session duration 1000! Should always be to increase brand awareness for 61 percent of the format to run promotional videos on platform! % and 3.5 % = average/good engagement rate will be crucial YouTube channel, you can get paid $ to! Seen TikTok engagement rate with singing and dancing in them, hence the name she can as. Around 4-7 %. a Google Sheet end each caption with a question to your total.. ) is simple with them through the app and even with some serious,! | 1 analytics, its unlikely that youll reach all of your analytics, its to! Accounted for 61 percent of TikToks active user accounts in the world with over billion! 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By exploring it with our sales manager TikToks Creator Fund through the platform one post on her page end caption... March 2020 unique and different, even when it comes to advertising are doing your! Your audience advertising sales Executive REMOTE based good amount of time remix Justin Bieber videos on the...., marketing & business tips | 1 highly successful Instagram post can hit triple figures and. The compensation is typically free products or up to $ 5,000+ a month benchmark! ) would be expected to have a long engagement for campaigns.. no, they can apply for TikToks Fund. Get a more accurate metric while calculating engagement rates on most social media team reported an Instagram... Functions to Unlock the ENFP Personality Types unique Gifts charging for campaigns.. no, they are not find corresponding. Why do u want to watch the hypeauditor influencer marketing is still a young industry and so are... 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